Pacific Wild - Say No to tankers

Social Media Campaign

This is a (school project) campaign I created for Pacific Wild advocating for no oil tankers to travel near the Great Bear Rainforest of British Columbia due to risk of oil spillage. The Say No To Tankers campaign would be implemented via Snapchat where users can apply the custom Pacific Wild Community Lens filter to images of their favourite coastal beaches of BC. The lens is a dynamic moving oil spill overlay to their beach photo, that they don't want spoiled by oil tanker spills.
Paired with the hashtag #NotOnMyBC

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